Snack brand · FMCG
Wah Re Wah Snacks
Built from zero
A snack brand with a digital presence built from nothing.
Scope
- Brand presence from scratch
- Content production
- Social media handling
- Packaging-led art direction
01 — The problem
What we walked into.
A good product with no digital footprint at all. Searching the brand returned nothing.
No photography, so there was nothing to post, send to a stockist, or put on a listing.
No social presence meant no proof the brand existed beyond the packet on the shelf.
Retail buyers had nothing to look at before deciding to stock it.
02 — What we did
What we took over.
Built the brand presence from zero — the look, the voice, the way the product is shot.
Produced a photography and video library around the product and the packaging.
Launched and ran the social accounts so the brand has a live, current presence.
Made every asset double as a sales asset, usable in a buyer conversation as easily as a post.
03 — The result
The numbers.
Zero to live
Full digital presence built from nothing
Library
Reusable photo and video assets, owned outright
Buyer-ready
Assets that work in a retail pitch, not just a feed
04 — What we’d do next
Where we’d go from here.
Performance marketing on the packs that already move, plus a simple direct-to-consumer storefront so the brand is not dependent on shelf space alone.
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